The thought-provoking wit of a postmodern graphic archeologist 🍃

Heads Lifestyle weed retro collage artwork by Joan Seed for blog post Heads Lifestyle Interview with Joan Seed

HL: You source the images for your collages from printed magazines from a specific period —1955 to 1970. Why this era?
JS: I'm interested in that period because, first of all, I am a product of that era. It's my personal quest to understand the effects of unprecedented economic expansion with the confidence and arrogance that ensued. It explains how we got to where we are today. Just as the women's liberation movement started to take off, women became the prime targets for cigarette and alcohol companies. With liberation came a wave of commercial stalking. There's clear evidence of this in the evolution of ad placement in Newsweek magazines from 1955 to 1970.The expansion of car ads that offer an escape to the perfect world spawned an unquenchable thirst for fossil fuels. That timespan is a roadmap of how we got to where we are today with global warming, human rights and gender equality.


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